What Does the Canada Games Represent?
The Canada Games makes a difference in people’s lives, by inspiring young athletes to participate in sport and serving as an essential contributor to the achievement of their ultimate goals. The Canada Games, the largest ongoing multi-sport event in Canada, is fiercely proud to be Canadian, providing an opportunity to celebrate achievement, share excellence and create special moments for all connected with the event.
About the Logo
The Canada Games are a celebration of athletics, community and the city in which they take place. The Halifax 2011 Canada Games has created a logo that includes a stylized explosion of winter colours that evokes the energy and activity of Halifax. A blend of winter blues are employed to create a progressive and youthful feel, while the Canada Games’ gold promotes the idea of achievement and maintains a level of sophistication.
Protecting the Brand
To maintain the value of the brand association for partners and sponsors, the brand requires protection. Without this, organizations could revise and manipulate the brand image or associate with the Canada Games brand without making a sponsorship contribution. This would severely limit the Host Societies capability of meeting their awareness and sponsorship targets. Parties who have rights to the logos include:
- Funding partners
- Sponsors (at appropriate levels)
- Provincial, Territorial and National Sport Organizations
- Authorized manufacturers or suppliers of merchandising material
- Authorized media and public relations use*
*Authorized by the 2011 Host Society. Owner and approval authorization procedure to be followed for all requests. Additional media support materials can be found by clicking this link.
Obtaining Rights to the 2011 Canada Games Logos
Use of the 2011 Games trademarks, mascots and wordmarks must be approved by the 2011 Host Society before any production work begins. Those who proceed without approval are responsible for all production costs incurred if the design does not receive 2011 Host Society approval.
Submit your request for the use of the 2011 Games trademarks, mascots and wordmarks to the Marketing Coordinator.
Requests will be reviewed within 10 working days.
The 2011 Host Society reserves the right to refuse any application that may, in its judgment, offend standards or compromise the integrity of its trademarks, mascots and/or wordmarks.
Please submit your request for the use of the Halifax 2011 Canada Winter Games trademarks, mascots or wordmarks to:
Halifax 2011 Canada Games Host Society
Amanda Hatt, Marketing Coordinator
P.O. Box 1749
Halifax, NS B3J 3A5
tel: 1.902.490.2011
fax: 1.902.490.5730
email: canadagames2011.ca
Graphic Standards Manual
To protect the brand image and identity, and ensure consistency in use among all partners, sponsors, provincial, territorial and national sport organizations, authorized manufactures of merchandise material and authorized media, a Graphic Standards Manual has been developed. An Approval Authorization Procedure is also in place to monitor all potential uses of the proprietary graphics: 2011 Games trademarks, mascots and wordmarks. Approval must be received in writing prior to production/publication (see Protecting the Brand above).